Standout Virtual Events

In this essential guide, David Meerman Scott and Michelle Manafy explore the evolving landscape of virtual events, providing crucial insights for organizers and speakers adapting to new formats. Highlighting the differences between in-person and virtual gatherings, the authors share practical strategies for enhancing audience interaction, understanding event purposes, and effectively preparing speakers. With recommendations on best practices, costs, and platform choices, this resource is designed to help anyone—from seasoned professionals to newcomers—successfully navigate and thrive in the world of virtual events.