Entrepreneurial Marketing

In "Entrepreneurial Marketing: Beyond Professional Marketing," a distinguished group of marketing experts, including the influential Philip Kotler, redefines entrepreneurial marketing for today's dynamic business landscape. The authors advocate for innovative capabilities that transcend traditional marketing approaches, emphasizing the impact of digital connectivity on consumers and companies. The book presents a new marketing paradigm that integrates operational strategies and collaborative efforts, providing actionable insights to help organizations create value while navigating the evolving marketplace through 2030.