Social Media Marketing: A Practitioner Approach

This updated sixth edition of a globally recognized social media marketing textbook offers essential insights for both practitioners and academics. It explores the evolving digital landscape, covering tactical planning, execution, and emerging trends in AI, machine learning, and the Metaverse. The guide presents theoretical concepts in an accessible manner, enabling effective decision-making amid diverse social media tools and platforms. With contributions from esteemed marketing experts, this resource remains a benchmark for excellence in the field of social media marketing.