From Contact to Contract

In From Contact to Contract, author Dianna Booher provides 432 actionable tips and best practices tailored for sales professionals, small business owners, and consultants aiming to enhance their selling skills. The book offers a practical guide to structuring sales conversations, engaging buyers, managing pipelines, and negotiating effectively, all presented in an easy-to-skim format for those on tight schedules. With insights drawn from Booher's work with Fortune 500 clients, this resource serves as an invaluable sales primer that you can refer to repeatedly, regardless of your target market.