All Business Is Local

In this insightful audiobook, marketing experts John Quelch and Katherine Jocz emphasize the often-overlooked significance of physical place in a globally connected marketplace. They argue that successful brands, like Starbucks and Nike, thrive not just on their global presence but on their ability to resonate locally within communities. Using a mix of compelling case studies and data, the authors provide actionable strategies for businesses of all sizes to effectively leverage location in their marketing decisions, ensuring they connect meaningfully with their customers.