Why Some Direct Selling Companies Crash

Why Direct Selling Companies Crash offers an in-depth, analytical examination of the industry, based on data from 53 companies over three decades. Rob Sperry uncovers the five key structural drivers behind industry booms and busts, helping leaders distinguish genuine customer volume from fleeting momentum. The book provides practical tools, including a scorecard for assessing whether a company's growth is sustainable or superficial, making it essential reading for owners, CEOs, and senior leaders aiming to navigate the industry's future successfully.