Frenemies

Frenemies offers an insightful, behind-the-scenes look at the transformative changes sweeping the $2 trillion global advertising and marketing industry, exploring its most influential figures and the shifting landscape driven by digital innovations. The book examines the tense relationships and shifting alliances among industry giants, capturing the tensions between traditional practices and emerging technologies. With a focus on key players and the industry's future, it highlights the profound challenges and potential impact on media and advertising as we know it.