The Service Startup

This practical guide reveals how startup entrepreneurs and business leaders can incorporate service design into their development processes to create sustainable and profitable services without needing a design background. It discusses shifting from traditional industrial methods to a service-oriented mindset that emphasizes user journeys and value, introducing the Minimum Valuable Service (MVS) model to seamlessly integrate service design within Lean or Agile frameworks. The book provides tools, methods, and practices to help innovators actively apply these concepts and foster service innovation.