The Buying Brain
Narrated by Hari S. Patel
- Released
- July 10, 2020
- Length
- 9 hrs 15 mins
- Format
- Unabridged Audiobook
- Publisher
- Gildan Media
The Buying Brain explores how advances in neuroscience are transforming marketing and branding by tapping into the subconscious mind, which influences up to 95% of our decisions. It provides insights into designing brain-friendly products, packaging, pricing, and advertising to build stronger consumer loyalty. This engaging audiobook serves as a guide to understanding the scientific principles behind consumer behavior and how they can be applied to enhance business strategies.
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