The Choice Factory
Narrated by Simon Cole
- Released
- July 25, 2025
- Length
- 5 hrs 1 mins
- Format
- Unabridged Audiobook
- Publisher
- Harriman House
The Choice Factory explores how psychological shortcuts influence decision-making and offers practical insights into applying behavioral science to marketing. Through 25 engaging chapters, Richard Shotton examines various cognitive biases and shares evidence-based strategies, drawing on academic research, real ad campaigns, and expert interviews. This accessible guide is designed to help marketers understand what drives human behavior and how to leverage it effectively.
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