The Illusion of Choice
Narrated by Simon Cole
- Released
- February 26, 2026
- Length
- 4 hrs 38 mins
- Format
- Unabridged Audiobook
- Publisher
- Harriman House
"The Illusion of Choice" by Richard Shotton explores how psychological biases influence consumer decisions and offers practical strategies for businesses to leverage these insights. Drawing on research, advertising, and field studies, the book highlights 16.5 key biases that can be used to attract and retain customers, improve marketing, and increase sales. It's a valuable resource for anyone interested in understanding consumer behavior and enhancing business success through psychology.
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