The Choice Factory
Narrated by Simon Cole
- Released
- August 5, 2025
- Length
- 5 hrs 1 mins
- Format
- Unabridged Audiobook
- Publisher
- Macmillan Digital Audio
The Choice Factory by Richard Shotton explores how psychological shortcuts influence decision-making, offering insights into consumer behavior through evidence from academic research, advertising campaigns, and original studies. Structured in 25 engaging chapters, it examines various cognitive biases and practical ways to leverage them for marketing success. Rich with expert interviews and accessible explanations, the book serves as an essential guide to applying behavioral economics in advertising and marketing strategies.
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