The Choice Factory
Narrated by Simon Cole
- Released
- July 25, 2025
- Length
- 5 hrs 1 mins
- Format
- Unabridged Audiobook
- Publisher
- Harriman House
The Choice Factory explores how psychological shortcuts influence decision-making and offers practical insights into applying behavioral science to marketing. Through 25 engaging chapters, Richard Shotton examines various cognitive biases and shares evidence-based strategies, drawing on academic research, real ad campaigns, and expert interviews. This accessible guide is designed to help marketers understand what drives human behavior and how to leverage it effectively.
RecentAudiobook tracks Richard Shotton and over 141,000 other authors for new releases.
Follow the authors you love and hear about every new audiobook the day it lands.
Related audiobooks
The Illusion of Choice
Richard Shotton
The Illusion of Choice
Richard Shotton
Dare to Lead
Brené Brown
Rising Strong
Brené Brown
The Complete Self Mastery Collection
Ralph Waldo Emerson, Napoleon Hill, Sun Tzu, Friedrich Nietzsche, James Allen, Miyamoto Musashi, Marcus Aurelius, Carl Jung, Florence Scovel Shinn, Felix R. Buchwald
The Knot
Mel Robbins, Seth Godin
Atomic Habits
James Clear
Atomic Habits
James Clear
The Laws of Human Nature
Robert Greene
Freedom from Your Fears
Napoleon Hill
How to Stop Worrying and Start Living
Dale Carnegie
How to Win Friends & Influence People
Dale Carnegie