Why Is Change so Hard?
Narrated by Jennifer Hancock
- Released
- March 18, 2019
- Length
- 50 mins
- Format
- Unabridged Audiobook
- Publisher
- Humanist Learning Systems
This audiobook explores the psychological and behavioral dynamics behind resistance to change and offers insights on how to facilitate adaptation within organizations and individuals. Author Jennifer Hancock employs an operant conditioning approach, emphasizing the importance of unlearning old habits, training new behaviors, and utilizing rewards and reinforcement. It provides practical strategies rooted in behavioral psychology to help overcome obstacles to change.
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