Lies, Damned Lies, and Marketing

Lies, Damned Lies, and Marketing by Atul Minocha offers a clear-eyed exploration of common frustrations with marketing efforts, drawing on over 35 years of experience. The book aims to help readers understand the true purpose of marketing, differentiate it from sales, and find the right balance between data and creativity to achieve meaningful results. It provides insights to help readers make smarter decisions with their marketing investments and move beyond disappointment.