Leading Product Management

Leading Product Management, the revised second edition of Managing Product Management, offers a comprehensive guide for organizations seeking to optimize their product management functions. It emphasizes the importance of organizational strategy, including creating a baseline assessment and introducing a proprietary diagnostic framework to build or recalibrate product management teams. The book covers key topics such as defining roles, establishing cross-functional teams, and managing product portfolios, providing valuable insights for executives and managers dedicated to elevating product management practices.