Broken

"Broken" by Scott Marker offers a comprehensive approach to transforming B2B sales and marketing strategies through innovative, customer-centric methods. Based on extensive research and expert interviews, the book introduces the MCA² methodology to help companies improve customer engagement, optimize revenue operations, and establish a competitive edge. It emphasizes ethical sales practices and reshaping organizational goals to prioritize long-term customer relationships and team happiness. With practical insights and modern techniques, the book aims to empower businesses to attract, retain, and grow their ideal customers effectively.