Trust-Based Selling
Narrated by Kirby Heyborne
- Released
- July 27, 2021
- Length
- 3 hrs 56 mins
- Format
- Unabridged Audiobook
- Publisher
- McGraw Hill-Ascent Audio
Trust-Based Selling explores how building genuine trust between buyers and sellers can lead to more effective and profitable sales. Drawing on practical examples and strategies, the book demonstrates how trust differentiates salespeople and enhances success in negotiations, closings, and difficult sales situations. It is an essential resource for sales professionals, particularly those selling complex or intangible services.
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