Multiscreen Marketing

"Multi-screen Marketing" offers a comprehensive guide to understanding consumer behavior across TVs, computers, tablets, and mobile devices, emphasizing the importance of putting consumers at the center of marketing strategies. Written by thought leaders from Microsoft’s Advertising division, the book advocates moving beyond device features to focus on customer needs and motivations, helping marketers craft more effective, targeted messages at the right moment. It explores various pathways for engaging multi-screen audiences, such as content grazing and spider-webbing, to enhance digital outreach and break through clutter.