Selling Saturday Morning

Selling Saturday Morning examines the period between 1968 and 1980 when American television developed a covert commercial teaching method aimed at children. Through various strategies like animated spokescharacters, jingles, and retail environments, the book explores how these media components shaped children's understanding of brands, preferences, and consumer identity. The author, having been part of this system himself, reflects on the immersive and pleasurable nature of this commercial education, highlighting its seamless integration into childhood entertainment.