AI and Buyer Psychology

"AI and Buyer Psychology: Decoding Intent and Driving Conversions" explores how artificial intelligence can revolutionize marketing and sales strategies through customer behavior analysis. Authored by John O’Maley, a former military officer and business professional, the book offers insights into utilizing machine learning models to anticipate customer needs, enhance personalized experiences, and identify market trends. With practical case studies and clear frameworks, it aims to equip a wide range of readers — from executives to marketers — with the knowledge to harness AI for greater business growth and customer loyalty.