The Eighteen-Minute Lie

"The Eighteen-Minute Lie" explores the origins and cultural impact of the widely circulated but unfounded claim that human attention spans are shorter than a goldfish’s. David Boles investigates how this falsehood gained traction, examining the motives behind its promotion and revealing how the myth has become a lucrative industry. The book offers a critical look at the proliferation of sensational claims about attention and emphasizes the importance of reclaiming focus in a media-driven era.