Author

Brent Adamson

3 books, mostly business, for Penguin Audio and Echo Point Books, 2015–2025

Brent Adamson is a business author, researcher, presenter, and adviser specializing in B2B sales and buying behavior. He co-authored the bestsellers The Challenger Sale and The Challenger Customer, and later co-authored The Framemaking Sale. Adamson also writes for business publications including Harvard Business Review and previously served as CEB/Gartner’s chief storyteller for sales, marketing, and customer-service research.