Author

David S. Duncan

2 books, mostly business, for Harper Business and PublicAffairs, 2021

David Scott Duncan is a business author and coauthor known for writing about innovation, growth, customer behavior, and the “jobs to be done” theory. He coauthored Competing Against Luck and Building a Growth Factory, wrote The Secret Lives of Customers, and has contributed articles to Harvard Business Review. He is a Managing Director at Innosight and advises senior executives on customer-centered strategy and sustainable growth.