Author

Taddy Hall

1 book, mostly business, for Harper Business

Taddy Hall is a business and innovation author, adviser, and strategic innovation leader. He has co-authored Competing Against Luck: The Story of Innovation and Customer Choice and The Online Advertising Playbook, and has written about marketing, branding, consumer behavior, and innovation for publications including Harvard Business Review, The Wall Street Journal, and Ad Age. Hall is known for advancing Jobs to Be Done theory and for collaborating with Clayton Christensen on innovation research and books.