Denying to the Grave

In the updated edition of Denying to the Grave, Sara and Jack Gorman examine the psychological factors behind health science denial, exploring key principles such as charisma, fear, bias, and mistrust. The book reviews recent research, including the impact of misinformation during health crises and the erosion of public trust in science, while proposing new strategies to counteract misinformation. It offers insights into why people sometimes reject scientific consensus and suggests ways to improve public understanding and acceptance of scientific evidence.