Tequila Wars

Tequila Wars explores the compelling history of Mexico’s largest tequila empire, tracing the rise of José Cuervo from a humble distillery to a national powerhouse amid Mexico’s tumultuous early 20th century. Award-winning author Ted Genoways combines extensive research, including rare family archives, to uncover the story of entrepreneurial ambition, political upheaval, and industry influence that shaped one of the world's most iconic drinks.