Attention and Effort

"Attention and Effort" by Daniel Kahneman is a foundational exploration of how the human mind allocates its limited mental resources, examining the nature of concentration, mental effort, and the factors that influence attention. Drawing on diverse fields such as psychology and physiology, Kahneman reveals how attention affects perception, performance, and decision-making, laying important groundwork for behavioral economics. This new edition includes an introduction by neuroscientist Daniel Levitin, offering contemporary insights into Kahneman's pioneering ideas.