Just Evil Enough

"Just Evil Enough" explores innovative go-to-market strategies used by brands, startups, and leaders to gain a competitive edge in the attention economy. Drawing on case studies, it introduces practical frameworks and tactics rooted in subversive marketing, revealing how underdogs challenge industry norms and reinvent their sectors. The audiobook offers insights into the mindset of successful, boundary-pushing marketers, making it a must-listen for those seeking to stand out.