SuperCouples: Chapter 15 - A Sure and Short Circuit - Short Circuit

Vipul and Richa, a couple and business partners, co-founded shortcircuit.in, a vibrant brand known for its humorous and quirky products designed to bring joy and fun to everyday life. From negotiating with vendors to handling packaging, they built their start-up from the ground up, with Richa taking the lead in decision-making and Vipul providing steadfast support. Their journey reflects a blend of spontaneity and careful planning as they navigate creating a brand that emphasizes humor and practicality.