Provoke

Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws explores how natural human tendencies to act cautiously can hinder progress and innovation. Authors Geoff Tuff and Steven Goldbach draw on principles from business and behavioral economics to offer strategies for encouraging decisive action in uncertain situations. The book serves as a guide for leaders and aspiring leaders across various fields to overcome instincts that may hold them back and to seize opportunities for positive change.