Creating Urgency

"Creating Urgency" by Steven Mark Kahan offers sales and marketing leaders a practical playbook for overcoming buyer indecision and driving faster deal closures. Drawing on his extensive experience with high-growth companies, Kahan presents proven frameworks, tools, and real-world examples to help transform hesitation into decisive action. The book emphasizes strategies to make inaction feel costly and to embed a sense of urgency throughout the sales process, ultimately accelerating decisions and fostering ongoing growth.