Yield

"Yield" offers a detailed, insider’s account of Google’s two-decade effort to dominate online advertising, exploring how the tech giant expanded its control through secret projects and strategic moves. Drawing on extensive research and firsthand experiences, the book examines the company's influence on the digital media landscape and the ongoing efforts by other organizations and authorities to check its power. Through compelling storytelling, the narrative reveals the complex interplay of technology, politics, and business in shaping the future of media and journalism.