Branded

"Branded" by Alissa Quart explores the complex landscape of marketing to Generation Y, revealing how branding influences teenagers in various ways—from working as teen brand ambassadors to striving for status through appearance and education. The book also highlights efforts by some teens to resist corporate manipulation, providing a thought-provoking look at contemporary youth culture. Engaging and insightful, it sheds light on the powerful and often unsettling effects of marketing on young people today.