Big Brands Big Trouble

In this insightful audiobook, renowned marketing expert Jack Trout examines the reasons behind the struggles of some of today’s leading brands, using detailed case studies of companies like Sears, Xerox, and Burger King. He highlights the ten most common mistakes made by big brands and offers strategic guidelines for marketing managers and executives to effectively build and protect their brands. With practical advice and real-world examples, the book aims to help brands avoid costly pitfalls and ensure long-term success.