Creatures of Politics

This audiobook examines the art of political communication in American presidential campaigns, emphasizing how candidates’ messages are crafted and perceived. Through analysis of debates, ads, speeches, and media appearances, authors Michael Lempert and Michael Silverstein explore how various factors—verbal, behavioral, and visual—shape the public image of candidates. It offers insights into the creation of political personas and the role of media in influencing voter perceptions, all without delving into specific political issues.