Very Good Copy

Very Good Copy offers a collection of 207 engaging micro-lessons distilled from over a decade of Eddie Shleyner’s insights on creativity, storytelling, and persuasion. The book is divided into two parts: 110 lessons focused on thinking like a copywriter, covering mindset, concepts, and big-picture ideas, and 97 lessons on writing like a copywriter, emphasizing techniques, habits, and persuasive communication. It provides practical guidance for honing both the mental approach and the craft of effective copywriting.