The Hard Sell

"The Hard Sell" is a compelling account set against the opioid crisis, exploring how a pharmaceutical company, Insys Therapeutics, developed and promoted a potent fentanyl formulation through deceptive practices. The story delves into the rise and fall of the company, highlighting the true suspense and colorful characters involved, while shedding light on the broader issues of how opioids are marketed and introduced into the healthcare system. This gripping narrative offers a revealing look at the pharmaceutical industry's role in the opioid epidemic.