The Business of Platforms

"The Business of Platforms" offers an in-depth exploration of how platform businesses have become some of the most valuable and influential companies worldwide. Authors Cusumano, Gawer, and Yoffie examine the unique principles behind these digital giants, their impact on various aspects of society, and the challenges they pose to traditional economic and regulatory frameworks. This authoritative guide provides insights for managers and entrepreneurs seeking to navigate and succeed in the evolving platform economy.