From .com to .profit

This audiobook explores the evolving landscape of Internet commerce, emphasizing the need for companies to create sustainable value beyond initial online success. Authors Nick Earle and Peter Keen, veterans in business and technology, identify six key imperatives crucial for thriving in the new economy and offer strategic insights drawn from leading global companies. It provides practical guidance on building strong logistics, brand relationships, and financial structures to help managers develop effective business plans for the future of e-business.