The Civic Brand

"The Civic Brand: The Power & Responsibility of Place" is a practical and provocative exploration of how communities can forge more resilient and equitable places through authentic place branding. Drawing on extensive experience, author Ryan Short emphasizes the importance of unity, shared values, and strategic engagement in addressing challenges like overtourism, decline, or rapid growth. Blending insights with compelling stories, the book advocates for a purposeful approach to shaping civic identity that fosters pride and connection among residents, making it a call to action for all those invested in their communities’ future.