Roadside MBA

In this engaging business book, three professors from Northwestern's Kellogg School of Management venture off the beaten path across America, exploring unique small businesses that offer valuable lessons for entrepreneurs and executives. Their journey uncovers unconventional strategies and insights from diverse enterprises, from a Maine shoe store with a secret shopper program to a rural Arkansas orthodontist operating multiple practices. Filled with unexpected discoveries and lively anecdotes, this book presents a fresh perspective on business principles beyond traditional case studies.