Innovation for the Fatigued

"Innovation for the Fatigued" addresses the pervasive exhaustion many organizations feel from superficial consultancy models and fleeting ideas, emphasizing the importance of genuine innovation efforts. The book offers practical insights into creating company cultures that support meaningful innovation rooted in imagination, empathy, play, and courage. Through relatable examples and a clear model, renowned professor Alf Rehn guides readers on how to avoid fads and foster impactful, sustainable innovation aligned with market needs.