Creative Change

"Creative Change" explores the paradox that many business leaders claim to value innovation yet often resist truly creative solutions, revealing surprising research and insights from psychologist Jennifer Mueller. The book examines the psychological and organizational barriers to embracing creativity and offers practical strategies—such as a four-step mindset shift process and organizational levers—to foster genuine innovation. Drawing on recent psychological studies and real-world examples, it provides tools for leaders and organizations to unlock their creative potential and overcome ingrained biases.