Meaning Is the Mission

"Meaning is the Mission," by experienced business designer Mike Kelly, challenges the effectiveness of current workplace efforts aimed at improving employee and customer experiences, questioning whether they truly address underlying issues. The book presents a simple system to reconnect with purpose, emphasizing the importance of leading with heartset—our deepest thinking and feeling—before skillset and mindset. Kelly offers insights on empowering employees to take ownership and find fulfillment in their roles, guiding readers at any stage of their career toward meaningful success and a shared mission.