Digital Marketing in an AI World

"Digital Marketing in an Artificial Intelligence World," by Frederick Vallaeys, offers guidance for PPC professionals navigating the evolving digital landscape shaped by AI. The book covers what AI can and cannot do, strategies for agency growth, key skills to develop, and the essential roles marketers will continue to play. It emphasizes that human intuition and creativity remain vital, encouraging readers to leverage AI as a powerful tool rather than view it as a threat.