Creative Personal Branding

In this insightful book, Jürgen Salenbacher introduces a personal coaching method aimed at fostering creative thinking and innovation, originally developed as a career management tool. Spanning five concise chapters, the book explores brand positioning techniques, the origins of current challenges, and the principles of creativity, complemented by practical assignments to help readers identify their strengths and assets. It serves as a valuable resource for professionals in the creative economy seeking to better understand and position themselves within their field.