The Game of Negotiating: Caring...but Not That Much

Herb Cohen, renowned as the World's Greatest Negotiator and advisor to U.S. Presidents and corporate leaders, shares his insights in a live seminar focused on effective negotiation strategies. Emphasizing the value of conscious inattention, he explores how awareness and confidence can lead to successful, mutually beneficial outcomes in personal and business relationships. His approach highlights the importance of knowing when to win and when to compromise using some of the most effective bargaining tactics.