Pattern Breakers

"Pattern Breakers" challenges conventional startup wisdom by analyzing the success of companies like Twitter and Lyft that thrived despite ignoring traditional best practices. Drawing from extensive research and real-world examples, Mike Maples Jr. and coauthor Peter Ziebelman explore the hidden forces that contribute to extraordinary achievements in the startup world. With engaging storytelling, they urge readers to adopt a unique mindset that embraces unconventional strategies, particularly in the rapidly evolving landscape of AI.