The Illusion of Innovation

"The Illusion of Innovation" examines why large, efficient corporations often struggle to deliver true breakthroughs and how embracing deliberate inefficiency and systematic experimentation—similar to startups—can foster radical change. Through diverse examples, the book highlights the importance of resilience, small teams, and innovative risk-taking in overcoming the constraints of maintaining the status quo. It advocates for questioning long-held assumptions about corporate purpose to reignite problem-solving capacity and drive meaningful progress.