Selling the Cow

Selling the Cow explores the parable of Jack and the Beanstalk as a metaphor for disruptive thinking and innovation. Drawing on Graetz's model that emphasizes seeking new futures to redefine strategy, the book identifies five key principles rooted in the story that highlight the importance of thinking differently. Through metaphorical comparisons, it offers a novel approach to understanding how individuals and organizations can embrace disruptive ideas for growth.